Sometimes I feel we (people, consumers) forget just how much work can go into a product. We focus the brunt of our time and attention on shopping for an item... we sometimes lose the big picture. The Bracket 7685 production video is a great example of the artistry, patience, and labor that goes into the creation of a simple outdoor light and bracket. Handmade goods were the norm in the not too distant past, they cost more than factory stamped out goods but you end up with an item that can last a lifetime instead of just a year and can employ more people by taking the automation out of the process. Ok, I'm done ranting. I really just thought this was a fresh video.