People these days have countless choices for bottled water, sports drinks, etc... most people prefer to enjoy clear clean looking water. The blk beverages company is looking to change your point of view and get you to drink black water. Yeah you read that correctly, black water or what they have titled "blk", and what I like to call my normal tap water (thanks southern California). It's spring water infused with fulvic acid. I looked it up and fulvic acid aides in the absorption of other nutrients... werd stay healthy.