Jack Daniel's Does Letterpress

Take a journey to the workshop of Yee-Haw Industries in Knoxville Tennessee and discovery the kind of craftsmanship, time, and effort that goes into making a Jack Daniel's icon poster.  The Jack Daniel's poster comes out ridiculously good.  The shop actually makes the posters by hand, carving dyes out of wood and adding letterpress techniques until they get a finished product that is an American work of art. 

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